Fever Unveils Dopamine Land

Dopamine Land

Fever, the leading entertainment discovery platform renowned for curating some of Australia’s most beloved experiences, today announces the opening of Dopamine Land at Uptown, Brisbane on May 29, 2024. The much-anticipated immersive wonderland promises to transport guests into a realm of boundless imagination and nostalgic marvel.

The waitlist for this groundbreaking experience is now officially open.

Direct from London, Dopamine Land invites visitors of all ages to embark on an adventure through an enchanting interactive museum, where every corner is a celebration of the experiences and encounters that provide us humans with the “happiness hormone” we are forever chasing – dopamine! From optical illusions to mesmerising soundscapes, each of the ten themed rooms offer a symphony of sensations, creating the ultimate sensory overload.

Key highlights of Dopamine Land include: Musical Tiles, a kinetic and audio experience encouraging guests to unleash their creativity through musical composition, with each tile triggering a change in light and electronic melodies, culminating in a complete track; The Keep Calm Forest, an artificial recreation of a serene woodland featuring LED trees, mirrored spaces, and immersive soundscapes, inviting guests to immerse themselves in a tranquil, meditative atmosphere; and Lucid Dreams, a visual journey into the realms of visual autonomous sensory meridian response (ASMR) and vivid dreaming where guests can capture photos and selfies amidst a backdrop of surreal high-definition projections, thanks to animations created by talented Australian digital artist, Cassie Troughton.

Additional standouts include Pillow Fight, an opportunity for guests to release their pent-up energy in a controlled environment, inspired by lolly boxes, marshmallows, and Mexican wrestling, with a chance to be crowned the champion pillow fighter amidst whimsical photo opportunities; and finally, The Ball Pit, a nostalgic playground reminiscent of 1980s Miami, featuring a glowing horizon, soft play pits, and pulsating LED lighting evoking the waves of the Caribbean, all set to the backdrop of 80s electro beats and the scent of Pina Coladas.

Throughout the experience, guests will encounter several unique photo opportunities and dedicated zones designed to capture and preserve cherished memories.

Located at Uptown on the bustling Queen Street, Dopamine Land is poised to be a must-visit experience in Brisbane. With tickets expected to sell out quickly, guests are encouraged to sign up to the waitlist at dopaminelandexperience.com/brisbane