From a young age, I was drawn to design. I have always loved how colours, shapes, and layouts could tell a story or change how people felt. That passion led me to pursue a Bachelor of Design at 18. During my studies, I started freelancing, designing logos for small businesses. It was meant to be a side gig on my way to being an architect, but something clicked. I loved bringing people’s visions to life, helping them express their brand’s personality through design.
While I was busy chasing my career dreams, life was handing me a different kind of challenge. At 14, I was diagnosed with lupus, a chronic autoimmune disease that impacts everything from my energy levels to my ability to work consistently. On top of that, I’ve faced mental health challenges, including bipolar. My bipolar journey has been a rollercoaster – manic highs filled with endless ideas and sleepless nights, and depressive lows where getting out of bed feels like a victory. Toss in autism and ADHD, and my life is a complex, colourful mix of triumphs and struggles. By 21, I felt ready to take the leap and officially register my business. I wanted to expand beyond logo design into full-scale branding, offering additional services like website design and social media management. But more importantly, I wanted to change how design was done. I saw a lot of perfectionism and detachment in the industry, which felt so far from the human experience I wanted to capture.
My mission became clear: I wanted to create a design process rooted in empathy and collaboration. For me, it’s not just about making things look good – it’s about creating brands that feel authentic and aligned with my clients’ values. I wanted my clients, especially those in health and wellness, to feel supported, seen, and empowered through every step of the process.
Running a business while navigating chronic health conditions hasn’t been easy. Lupus comes with unpredictable flares and fatigue, while my mental health adds its own challenges. I’ve had to learn how to work within my limits, using tools like rigid schedules and journaling to stay on track. At times, self-doubt crept in, especially in the early days when every client felt like a gamble. But each hurdle taught me resilience and adaptability. Over time, I realised that my health challenges weren’t just obstacles – they were part of what made me a better designer and business owner. My experiences gave me a deeper understanding of people’s struggles, allowing me to connect with clients on a human level. I’ve seen firsthand how design can impact mental health and wellbeing, and I’ve made it my mission to create solutions that are both visually stunning and meaningful.
What started as a one-person operation designing logos has grown into a full-fledged branding agency. I’ve worked with incredible clients, particularly in the health and wellness space, helping them build brands that truly reflect their values. From logos to full branding packages and websites, every project is a chance to learn and create something impactful.
Looking ahead, I’m excited about where this journey is heading. I’m planning to expand my offerings to include workshops and classes, helping others explore the power of design. But my vision isn’t just about business growth. A big part of my work is to advocate for mental health awareness, sharing my story to foster understanding and connection.
At the heart of everything I do is a commitment to making a difference. Whether it’s through design, advocacy, or simply being there for my clients, I’m building something that’s bigger than myself – a business that inspires, empowers, and leaves a lasting impact on the communities it serves.