From burnout to business mentor

When the world shut down in 2020, I sat on the couch with a laptop, a notepad, and a decision to make. After 25 years in hospitality and events, I was burnt out, underpaid, and barely holding things together as a solo mum. I didn’t have a backup plan, just a deep desire for something more… something mine.

That moment became the launchpad for my very first business, a Virtual Assistant setup run between daycare pickups and late-night Google searches. I didn’t have a team. I didn’t have funding. What I did have was vision, grit, and a willingness to back myself like never before.

Fast forward to today, and I now run Sasha Eburne Coaching and Mentoring, a multi-7-figure brand mentoring women across Brisbane and beyond. I help service-based entrepreneurs ditch the hustle, step into their CEO identity, and scale sustainable businesses that generate consistent five-figure months, without needing a huge team or complicated funnels.

My signature programmes, The StartUp Blueprint™ and The CEO Collective™, have supported hundreds of women in building profitable, fulfilling online businesses from scratch. Many of them starting exactly where I did: with a dream and a deadline.

What I love most? Seeing women step out of traditional roles and rewrite the rules of success. Women who once felt stuck or underestimated are now generating serious revenue, working from anywhere, and finally doing work that lights them up.

The truth is, you don’t need to wait for the perfect moment or business plan. Sometimes, the most powerful transformation starts with one brave decision to believe in yourself.

And for me, it all started right here, on the Gold Coast, with nothing but a spark and a laptop. For more information visit https://sashaeburne.com/