Addressing a critical gap in men’s health, Cool Beans Underwear launches the world’s first and only medical device underwear designed to support testosterone levels, optimise fertility, and promote overall wellness for men. Recognised across multiple jurisdictions, including the Therapeutic Goods Administration (TGA) in Australia, Cool Beans Underwear is setting a new standard in reproductive and hormonal health. This unique solution has already garnered attention as a finalist in several innovation awards, before being on the market for a year, underscoring the global need for specialised men’s health products.
Founded by Saara Jamieson, Cool Beans Underwear arose from a personal journey through infertility. After years of trying to conceive, Saara and her husband, Jordan, developed Cool Beans as a scientifically designed response to a major barrier to male fertility: testicular heat. This solution not only supported their family journey but has also sparked a mission to support men worldwide with a product that promotes daily health and long-term wellbeing.
An Innovative Solution for Men’s Health
Unlike typical underwear, Cool Beans combines performance and health benefits. Using extensive scientific literature Cool Beans has been designed to reduce the absorption of core body temperatures, uses an elasticised mesh pouch to promote airflow, allowing easy dissipation of heat and sweat, and eliminates skin-to-skin contact, which causes chafing, rashes, and overheating. Designed for both the active and sedentary man—whether on the go, in an office, or competing in sports—Cool Beans helps maintain optimal scrotal temperature, safeguarding testosterone levels and sperm quality in ways no other product on the market achieves.
Research highlights the risks of prolonged sitting or exertion, both of which elevate testicular heat. Scientists have shown that a mere 20 minutes seated on an office chair or 12-13 minutes in a vehicle, can raise testicular temperatures enough to halt testosterone and sperm production. For athletes, the risks compound with physical exertion. By addressing these challenges, Cool Beans supports men in achieving their peak mental and physical performance, contributing to vitality, stamina, and mental clarity.
Recognition for Innovation in Men’s Health
As a registered medical device, Cool Beans Underwear is drawing industry-wide attention for its pioneering approach to men’s wellness. Recent accolades include:
- AusMumpreneur Social Enterprise Excellence (Winner)
- InnovationAus Disrupter of the Year (Finalist)
- WomenInDigital Innovator of the Year (Finalist)
- ANZ Sports Technology Awards for Sports Performance & Coaching (Finalist)
- Australia Post ORIAS Small Business Innovation (Finalist)
These recognitions underscore the demand for solutions like Cool Beans in the men’s health and wellness space.
A Movement for Male Wellness
Cool Beans is more than just a product—it’s part of a larger commitment to men’s health awareness. As Movember raises awareness of men’s wellness issues, Cool Beans is working to educate the public on vital topics like reproductive health and testosterone decline. Cool Beans invites men and their families to explore how it’s innovative design can support healthier, more comfortable lives.
For more information on Cool Beans Underwear, visit www.coolbeansunderwear.com.