What began as a small idea to keep children entertained sustainably has blossomed into a purpose-driven business that’s capturing hearts across Australia—and now, internationally. Little Change Creators, founded by designer and mum Paige McInnes in 2021, is colouring well outside the lines of traditional children’s products. Her reusable and sustainable colouring mats are not only practical and fun, but also grounded in a deeper mission; to make a social and environmental impact.
With a background in graphic design, and as a retail designer for IKEA, Paige brought her creative expertise and eye for function to a growing need in the parenting market; on-the-go products that are engaging, reusable, and kind to the planet.
The brand’s hero product, a double-sided silicone colouring mat, is designed to be wiped clean and reused over and over again. This is ideal for travel, restaurant outings, or a moment of mindfulness at home. The mats are compact enough to toss into a bag, and durable enough to withstand daily use. Notably, they’ve been praised by parents for their ability to calm children and promote quiet focus, especially those with autism, Asperger’s, and ADHD.
Little Change Creators is establishing a name for itself in the children’s gifting space, with demand driven by its values-led approach and reputation for high-quality, sustainable products. While the brand’s growth has been largely organic and fuelled by word-of-mouth, it now features in leading retail destinations and specialty stores nationwide. With international interest growing and a recent expansion into New Zealand, Little Change Creators is fast becoming the go-to choice for conscious families and stockists seeking standout alternatives to mass-market offerings.
From the beginning, Little Change Creators has supported disadvantaged and vulnerable children through partnerships with charities such as Little Dreamers Australia and Ronald McDonald House. Paige also collaborates with Help Enterprises to provide inclusive employment for people with disabilities, ensuring every product is assembled with care, purpose and social impact in mind. This integration of social responsibility at every level of the business has earned Little Change Creators a reputation as more than just a product-based brand, it’s a movement rooted in kindness, community, and conscious consumption.
Unsurprisingly, the accolades have followed. The business was the recipient of a Lord Mayor’s Business Award and, more recently, won an Australian Small Business Championship Award. It has also been selected for The Creators Club, a competitive accelerator program within the Forefront innovation precinct in Brisbane. This six-month program is set to open further doors, offering mentorship, exposure, and potential investment.
Looking ahead, Paige is focused on growing the brand’s direct-to-consumer reach and expanding its product offering, ensuring Little Change Creators continues to lead the way in creative, sustainable play. The brand has received glowing qualitative feedback from parents who say the colouring mats help keep their children engaged, calm, and well-behaved. Teachers and therapists have also embraced the silicone mats, incorporating them into classrooms and therapy sessions to support children with sensory or behavioural needs.
At its heart, Little Change Creators is redefining what it means to be a toy brand. In a market overflowing with quick fixes and throwaway trends, it dares to slow things down through its movement towards mindful play, meaningful moments and a better future. With its thoughtfully-designed products, purpose-led mission and a visionary founder leading the way, Little Change Creators is proving that colouring isn’t just fun — it can help change the world.
For more information, visit www.littlechangecreators.com