In today’s rapidly evolving business landscape, companies face the constant challenge of accessing top talent while individuals seek flexible work arrangements that fit their lifestyles. Kelly Prior, a passionate advocate for both Australian businesses and families, recognised this growing need and founded CAKE, a Brisbane-based professional services consulting firm that is revolutionising the way companies engage skilled professionals.
It all started with a vision to change the way Australia does business and family, with the firm belief that women shouldn’t have to choose between having a family and having a career. Witnessing the shortcomings of the current workforce model in supporting families and primary caregivers, she founded CAKE with a vision: to create a solution that benefits not just individuals, but also businesses and the broader economy.
With a background in strategic brand management and an MBA in Strategy and Leadership, her innovative approach with CAKE goes beyond simply offering work opportunities; it’s about forging mutually beneficial partnerships that enable businesses to tap into a rich reservoir of talent. By connecting skilled professionals with businesses in need of their expertise, CAKE is revolutionising the way companies access top talent and empowering parents to achieve their career goals without sacrificing family responsibilities.
Kelly embodies the belief that everyone deserves to “have their cake and eat it too,” and through CAKE, she’s making that a reality for countless families and businesses across Australia. Her unwavering commitment to creating a win-win scenario for all stakeholders positions her as a true trailblazer in the realm of flexible work solutions.
Over the past three years, CAKE has grown to have a unique network of over 160+ vetted collaborators allowing businesses nationwide the agility to scale their workforce and access specialised skills on demand, without the commitment of full-time hires.
For Kelly, it’s been an incredibly rewarding journey seeing the impact to both families and businesses. CAKE was recently named as a finalist in Queensland for Telstra’s Best of Business awards in 2024 for both “Accelerating Women” and “Building Communities” categories.
CAKE offers professional services across business strategy, marketing and sales, people and culture, operations and admin. To get in touch with Kelly, or to find out more, visit: https://thecake.com.au.