Sole app fast facts:
- Australia is home to 1.5 million sole traders; this sector is growing by 50,000 per year and is the largest and fastest growing sector in Australia’s economy
- Sole was founded in 2018 in Brisbane
- Achieved 10k+ downloads as part of its MVP release
- Processed over $58 million in invoices
- 156+ mobile app and web only app users per month
- 4.5 star average rating on app stores
- Winner of Queensland Ignite Fund 2024 worth $100k
Founded by Johann Oberholzer in 2018, Sole app is fast becoming a must-have tool for Australia’s growing legion of small businesses and sole traders. The innovative and highly user-friendly accounting app is the first of its kind to be tailored exclusively to sole traders.
Packed with features developed in consultation with over 50 sole traders and industry bodies, Sole is designed to address all their financial needs in one affordable and intuitive platform.
Why Sole works
Sole’s mission to empower Australian small business owners by simplifying financial management leaves them free to pursue the high-level tasks that would enable their business to thrive. Users of Sole span the breadth of the economy in industries from construction to fitness, trades, professional services, beauty services and more.
Johann continues to drive business growth at Sole with his extensive background in consulting, data, and innovative marketing alongside the backing of an experienced management team and advisory board.
“The sole trader and micro business sector has undergone exponential growth over the past few years and entry rates are projected to keep on rising,” says Johann.
“These new business owners have no biases to existing accounting software but they are reluctant to contend with complicated and expensive platforms which aren’t particularly suited to their needs as a smaller business. After scaling in Australia, there is a great opportunity to take Sole global starting in the UK and New Zealand.”
He adds, “We are witnessing a surge in sole traders who are keen to move beyond the traditional 9-5 workplace to pursue their passion projects and make extra income. Sole traders are creatives and professionals, tradies and mums. In the course of running their business they are forced to wear many hats but this often leaves them with limited time to perform their core business. That’s why so many are turning to tech as the solution to their problems.
“Sole makes its mission to save time and money for sole traders and in the process our platform has been recognised as the gold standard accounting platform by industry bodies Australia-wide.”