Queensland property fund manager Natgen has expanded into self-storage, officially opening a new $33 million facility at 8 Ellis Way, Upper Coomera. Fronting the M1 freeway, the staffed facility is delivering modern storage and office solutions for the fast-growing northern Gold Coast community.
Developed by Brisbane and Gold Coast-based funds manager Natgen, the project began as a $10 million local investment and has grown into a landmark asset operated by its new brand, General Self Storage.
Unlike many self-storage operators backed by offshore private equity — often unmanned, with offshore call centres and a focus on squeezing every cent — General Self Storage is built by locals, for locals, and run by locals.
Construction was delivered by Total Constructions, a specialist self-storage builder, and the facility will be managed locally, with onsite staff ready to serve residents and businesses in the booming Coomera corridor.
“Coomera and the northern Gold Coast are growing at one of the fastest rates in the country, adding pressure to an already tight housing market. That shortage is driving strong demand for storage, and this facility has been designed to meet that community need,” said Natgen founder and managing director Steven Goakes.
“Local investors and builders have come together to deliver a long-term asset that will support residents and businesses for decades.”
Coomera is forecast to expand from around 19,500 residents at the time of Trust inception to more than 75,000 by 2041. With direct visibility from the M1 — one of the busiest roads in the country — the facility is ideally positioned to serve both the growing residential base and commercial tenants seeking convenient, high-quality storage options.
Built for durability, safety and convenience, the Ellis Way facility features:
- Insulated Colorbond exterior for improved temperature control
- Solid concrete floors that help contain and quarantine fire risks
- A full sprinkler system for additional fire protection
- State-of-the-art security, including facial recognition technology and 24/7 monitoring
- Drive-up ground floor units tailored to commercial tenants
- Shared office space and modern amenities to support local business
Compared to older facilities that often rely on less durable structures, the build sets a new benchmark for safety, quality, and user experience.
Natgen continues to expand its Southeast Queensland investments, with the new self-storage facility adding to recent investments including a $9.65 million day hospital in Southport, a $10 million office and warehouse development in Yarrabilba and an $11.7 million rural residential subdivision in Yatala, together with a $22 million near-city Brisbane office building.