Grammy nominated music producer FISHER is ‘remixing’ his Hard FIZZ alcohol brand

FISHER remixes Hard FIZZ by adding vodka Grammy nominated music producer FISHER is ‘remixing’ his Hard FIZZ alcohol brand by adding vodka to its already popular range of hard seltzers.

The new blend will hit bars and bottle shops in September and follows some eyebrow raising data which shows spirit based ‘ready to drinks’ (RTD) are trending.

The Circana research found vodka consumption in Australia was up 12.7% in the 12 months to last December, with tequila also spiking 5.6%

That coincides with spiced rum and scotch falling 20.3% and 18.3% respectively.

Hard FIZZ is releasing two new flavours using Australian made vodka – lemonade and pineapple – both with a 4% alcohol volume, equalling one standard drink per can.

FISHER says it’s been a long time coming for the brand which launched at the height of the COVID pandemic.

“Most people don’t know this, but we almost did a vodka first – and God knows there were a lot of conversations about that – but seltzers were all the rage back in 2020 so we jumped on that bandwagon to get things going,” he reveals.

“I’m glad people love the seltzers as much as me but when we saw how much people are starting to drink vodka, it was a bloody no brainer.

“I’m going to be called biased, I know, but seriously, these are the best Hard FIZZ flavours we’ve ever made.

“All I can say is: let’s get fizzy.”

Both flavours have just 97 calories per can, and contain real fruit juice, reflecting the ‘better for you’ preferences of consumers.

Data shows in 2021, just 21% of all vodka RTD’s on the market were considered ‘healthy’.

In the December quarter of 2024, that percentage had grown to 45% with people demanding less sugar and calories.

“It’s a bit of a catch cry for us: ‘sweeter on the lips, light on the rig’ but it’s what people want,” Hard FIZZ CEO Wade Tiller says.

“We’re just responding to that demand for fun, tasty drinks without any of the nasty stuff.

“Almost half of all vodkas sold lately are in that ‘better for you’ clas I am an authorised representative & give permission to use the article and image for public release. For more information visit https://getfizzy.co/